Some projects require both print and web solutions – and this Mayfair property development is a good example. The website helped to promote the property and sell office space within, while the brochure did the same in the real world.
I studied many different varieties of property booklets and brochures to get a feel of how they worked, what paper stock was used and how they presented information. While I liked some of the design work used on other brochures, I felt they were missing some unique element that made them stand out.